EGIFT CARDS

Challenges

  • Small, locally owned businesses, independent service providers, and freelancers face obstacles in offering their own e-Gift cards.
  • Lack of infrastructure and resources necessary for establishing and managing e-Gift card programs effectively is a primary challenge.
  • The upkeep of technology required for these programs poses a burden, especially without dedicated IT departments.
  • Staying abreast of industry trends in the dynamic global gift card market is challenging for smaller entities, potentially impacting their competitiveness.
  • The risk of counterfeit gift vouchers poses financial risks and threatens the reputation of these businesses.
  • Logistical issues such as record-keeping and redemption tracking further compound the challenges, particularly without proper tracking systems in place.
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Bootstrap Themes

Market Trend

  • The demand for electronic gift cards is increasing as the world embraces digital solutions.
  • According to Gift Card Gauge data, over 56% of consumers plan to purchase gift cards from brick-and-mortar stores.
  • The impact of Covid-19 has accelerated the adoption of digital solutions, with digital gift cards surpassing physical counterparts in popularity.
  • The e-commerce boom, fueled by the rapid growth of online shopping and mobile technology, has led to a preference for e-Gift cards over physical ones.
  • The digital card market is expected to reach $1.5 trillion by 2032.

Benefits Of Offering e-Gift Cards

  • Increased spending: Redeeming gift cards tends to result in increased spending, with recipients spending more than the card value about 75% of the time.
  • Attracting new customers: Gift cards attract new customers, with 34% of shoppers visiting new stores prompted by gift cards, thereby enhancing customer adoption.
  • Promoting customer retention: Strategically, gift cards promote customer retention by encouraging multiple visits, positively impacting foot traffic metrics.
  • Facilitating new customer acquisition: Gift cards facilitate new customer acquisition by introducing businesses to potential long-term customers.
  • Providing flexibility to recipients: Offering e-Gift cards provides flexibility to recipients in choosing what they want, thereby reducing the likelihood of gift returns.
  • Acting as mini advertisements: Moreover, gift cards act as mini advertisements, displaying a business's logo and increasing brand awareness.
  • Easy inventory management: Operationally, easy inventory management for eGift cards minimizes risks associated with overstocking or understocking.
  • Driving seasonal sales: Seasonally, gift cards drive sales during holidays and special occasions, providing a significant boost.
  • Cross-selling opportunities: They also present opportunities for cross-selling complementary products or services, further enhancing sales potential.
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Bootstrap Themes

Gifuto Can Help With These Challenges

  • Hassle-free experience: GIFUTO offers a hassle-free experience with no monthly fees and no contracts required.
  • Quick registration: Registration takes just minutes, allowing you to start selling your eGift cards instantly.
  • User-friendly platform: Our user-friendly platform ensures ease of use, empowering you to manage your eGift card operations effortlessly.
  • Convenience for customers: Customers can purchase eGift cards on the go, anytime and anywhere, providing them with convenience and flexibility.
  • Brand personalization: Personalize your eGift cards with your business name, enhancing brand recognition and customer engagement.
  • No expiry dates: Rest assured that your eGift cards never expire, offering peace of mind to both you and your customers.
  • Benefits without commitment: With our platform, you can unlock the benefits of digital gifting without any hassle or commitment.